March 2015 – Dietaware

Jefferson’s Chef’s collab 45% alcohol/ethanol

Cheers! RT @1LeoChen: Love Chef’s Collaboration #bourbon #rye #whisky blend @chefedwardlee @JeffsBourbon

A bottle of pure alcohol/ethanol @ 45%

Dangerous, destructive, addictive

Our bottle with the sparkles, Peaches n’ Cream.

Cloak and dagger marketing by Malibu. Target young women

Hide the alcohol in yummy stuff. Deceive them

Whiskey + Friends = #Bushmills

Covert marketing by Bushmills heavy alcohol

Hide the alcohol. Deceive the consumer

These Panama City Peachcicles have got us in the mood for the best summer ever! #MalibuEats

Reckless, irresponsible promotion my Malibu heavy alcohol

Hide the alcohol. Deceive the consumer

Stealth marketing by Jack Daniels

Hide the alcohol. Deceive the consumer